Sotela Wants To Sell You “The Last Dress You’ll Ever Need”
How often do you stand in front of your closet and ask, "What should I wear today?" Sometimes I know exactly what I'll wear (and it's probably on the floor from the day before rather than in the closet), but sometimes I dither about and waste a lot of time finding something I feel good in.
Hanna Baror-Padilla and I have had conversations about those days when "nothing fits," a phenomenon that can strike without warning. Women's bodies change all the time—we get bloated, pregnant, lose weight, gain weight—but the fit of our clothes doesn't often reflect that physical reality. Hanna is tackling this problem with Sotela, a new line of dresses that span multiple sizes, leaving room for our dynamic bodies to stretch and grow in the beautiful, natural ways they do.
I know first-hand how insecure you can feel when your clothes don’t fit the way the way you remembered. I created Sotela because I believe we should be able to reach into our closets and have multiple pieces that will always fit, and better yet, make us feel beautiful. —Hanna Baror-Padilla
Sotela is not just a brilliant way to dress—the brand also represents a commitment to women, the environment, and community. The dresses are made from eco-friendly fabrics like Tencel and modal and are ethically manufactured in Costa Mesa, California at a factory that provides legal wages to its employees.
Sotela's Kickstarter launched today and I had the pleasure of creating one of the rewards—a humorous flowchart that shows just how easy getting dressed could be. The debut dress collection is available for preorder through June 8, 2016. Once the campaign reaches its fundraising goal of $15,000, manufacturing will begin!
Find out more about the campaign here and pre-order the last dress you will ever need.